A pity. I subscribed from day one, and I've never cancelled, but I've read it less and less frequently. Magazines on digital are still not a resolved idea.

My labor of love the last two years has been The Magazine, first as its hired hand and then, in May 2013, as its owner. The sad truth has been that, while profitable from week one, the publication has had a declining subscription base since February 2013. It started at such a high level that we could handle a decline for a long time, but despite every effort — including our first-year anthology crowdfunded a bit under a year ago — we couldn't replace departing subscribers with new ones fast enough. We're a general-interest magazine that appeals to people who like technology, and that makes it very hard to market.